[DOWNLOAD] "Stormy Kromer (A Cap Brand) (Case Study)" by Journal of the International Academy for Case Studies # eBook PDF Kindle ePub Free
eBook details
- Title: Stormy Kromer (A Cap Brand) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2006
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 244 KB
Description
CASE DESCRIPTION This case primarily focuses on the rescue of a brand which has been around for nearly a century, and how strategic marketing can be effectively used to rebuild and reinvigorate a relatively old brand and product. Secondary issues include brand positioning and brand equity issues, channel conflict, and e-commerce. This case has a difficulty level of 2-3, and would be appropriate for sophomore--to--junior level students. The case is designed to be taught in 2-3 class hours and is expected to require 3-5 hours of outside preparation by students. It might be helpful for students to further examine other "nostalgic" brands for the purposes of comparison.
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