[DOWNLOAD] "Stormy Kromer (Cases) (Table)" by Journal of the International Academy for Case Studies ~ Book PDF Kindle ePub Free

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eBook details

• Title: Stormy Kromer (Cases) (Table)
• Author : Journal of the International Academy for Case Studies
• Release Date : January 01, 2006
• Genre: Law,Books,Professional & Technical,
• Pages : * pages
• Size : 239 KB

Description

CASE DESCRIPTION This case primarily focuses on the rescue of a brand which has been around for nearly a century, and how strategic marketing can be effectively used to rebuild and reinvigorate a relatively old brand and product. Secondary issues include brand positioning and brand equity issues, channel conflict, and e-commerce. This case has a difficulty level of 2-3, and would be appropriate for sophomore--to--junior level students. The case is designed to be taught in 2-3 class hours and is expected to require 3-5 hours of outside preparation by students. It might be helpful for students to further examine other "nostalgic" brands for the purposes of comparison.

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